When it comes to marketing, video is one of the most powerful tools out there.
It can be used to reach a wide audience quickly and effectively, which is why so many businesses are using video as part of their marketing strategy.
And while video can be great for promoting your products or services, it can also be used to create powerful testimonials that help you sell more.
NOTE: We’re only using ‘Video Testimonials’ for SEO purposes. What we really mean by that is Video Case Stories.
When considering using video as a marketing tool, it’s important to understand the difference between video testimonials and video case stories.
Video testimonials are often seen as more robotic and less engaging than video case stories.
This is because they are often a person talking about their experience with a product or service, without much emotion or excitement.
Video case stories, on the other hand, are designed to encourage engagement by telling a story that is relatable and inspiring.
They often include real-life examples of how a product or service has helped someone, making them more relatable and easy to connect with.
As a result, video case stories are often more effective than video testimonials at driving sales and engagement.
AND THAT IS WHY WE WANT VIDEO CASE STORIES– NOT VIDEO TESTIMONIALS
So how exactly do you create VIDEO CASE STORIES/VIDEO TESTIMONIALS?
When it comes to creating a successful video testimonial, there are three key elements you need to keep in mind: connection, conflict, and conclusion.
These THREE C’s will make a HUGE difference in your Video Testimonial’s performance, so you need to understand them.
CONNECTING WITH YOUR AUDIENCE
Connecting with your audience is important.
EMPATHY goes a long way in establishing trust, which is a key component of any relationship.
When your audience sees someone who is going through the same problems as they are, they are more likely to trust you and listen to what you have to say.
This can help to grab their attention and keep them engaged with your message.
SHOCKING YOUR AUDIENCE WITH CONFLICT
When it comes to making video testimonials that will really grab attention, there’s nothing quite like a bit of conflict.
By showcasing the problems and difficulties your customer had before they found your product or service, you’ll shock your audience and keep them glued to the screen.
Of course, you’ll want to make sure that the conflict is resolved by the end of the video so that viewers don’t feel too discouraged.
But as long as you strike the right balance, incorporating a little bit of conflict into your testimonials can be a great way to keep attention focused on your brand.
CONCLUDING YOUR VIDEO TESTIMONIAL
When you finish your video testimonial, be sure to show your audience how you solved your customer’s problem.
This will help them see how you can help them with their own situation.
You can do this by briefly summarizing the problem and then showing how your solution helped.
Be sure to use specific examples and data to illustrate your point. Doing so will make your testimonial more engaging and compelling.
Remember: ALWAYS END ON A POSITIVE NOTE.
Showing how you helped your customer in their story is a great way to finish strong.
A video testimonial is one of the most powerful marketing tools that you can have for your business.
When done right, a video testimonial can showcase your products or services in a way that is HIGHLY ENGAGING AND PERSUASIVE.
Video testimonials also have the added benefit of being highly shareable, meaning that they can reach a wide audience with minimal effort on your part.
Furthermore, video testimonials add a level of credibility to your marketing efforts, as they provide potential customers with real-life examples of your products or services in action.
Consequently, if you are looking for an effective way to market your business, a video testimonial should be at the top of your list.
If you’re not sure where to begin or you want a simple, done-for-you solution to your video case stories, schedule a call with one of our video case story experts today!