When it comes to video testimonials, there’s no doubt that they can be incredibly useful.
After all, they provide first-hand accounts of someone’s experience with a product or service.
But what’s even better than a video testimonial is a VIDEO CASE STORY.
Case stories go beyond simply recounting someone’s experience – they paint a picture of how the product or service transformed their life.
In other words, they offer a much more personal and intimate look at the impact that the product or service can have.
BUT BEFORE WE MOVE ON: Whenever we mention Video Testimonials, we mean Video Case Stories (Just for SEO purposes, no biggie).
Many entrepreneurs and marketers are unsure of what is needed to create an effective case study.
In this blog, we will go over the essential elements that make up a successful case study and how you can implement them into your own marketing strategy.
By knowing what is needed to produce a stand-out case study, you can increase the chances of achieving GREAT RESULTS for your business.
FOUR THINGS YOU NEED TO SHOOT YOUR VIDEO TESTIMONIAL:
WHERE TO DO A TESTIMONIAL INTERVIEW
Video testimonials are a great way to showcase your product or service in a relatable and engaging way.
After all, nothing is more powerful than a first-hand account of how your product has made a difference in someone’s life.
But before you start shooting, there are a few things you need to keep in mind.
First of all, where are you going to shoot the video?
If you’re using Zoom or Skype, then your location is less important.
But if you’re planning on filming in your office or another public space, make sure the background is clean and professional looking.
You don’t want potential customers to be distracted by a messy room or busy street noise.
HOW WILL YOU SHOOT YOUR VIDEO INTERVIEW?
1. Use a Great Mic
It’s important to use a high-quality microphone and make sure that it’s properly positioned – this will help to ensure that your video sounds clear and professional.
2. Have a Good Lighting Set Up
Second, lighting is key – you want to make sure that your subject is well-lit so that viewers can see them clearly.
3. Use a Sturdy Tripod
Finally, it’s a good idea to use a tripod to keep your camera steady – no one wants to watch a shaky video! By following these simple tips, you can make sure that your video testimonials are top-notch and effective.
WHAT OTHER VIDEO ASSETS DO WE WANT?
As you prepare to shoot your video, it’s important to also gather other video assets that can help tell your story.
This can include B-roll footage of your product in use, and pictures or demo videos that illustrate what your product or service does.
By having a variety of video assets on hand, you’ll be able to craft a more engaging and informative video that will capture your audience’s attention.
IMPORTANT NOTE: MAKE SURE YOU’RE GETTING RELEASES
When it comes to video, one of the most important things you can do is GET RELEASES.
A release is basically a legal document that gives you permission to use someone’s image or story in your video.
Without a release, you could be opening yourself up to lawsuits and all sorts of other difficulties.
Even if the person featured in your video is okay with being included, if they haven’t signed a release, you could still be in hot water.
So, always make sure you have a release before using someone’s image or story in your video.
It could save you a lot of headaches down the road.
GET A DEDICATED INTERVIEWER FOR CUSTOMER INTERVIEWS
If you’re looking to collect customer stories, you NEED to invest in a skilled and dedicated interviewer.
While video testimonials are great, they don’t tell the whole story.
A CONVERSATION with a skilled interviewer can help draw out the nuances of a customer’s experience.
And because it’s their job, a dedicated interviewer specializes in this type of work and knows how to get the best results.
So if you want to collect customer stories that are rich and detailed, make sure to invest in a dedicated interviewer.
By following these simple tips, you’ll be well on your way to creating an engaging and effective video testimonial– or should I say Video Case Story that will help you reach your business goals.
If you’re not sure where to begin or you want a simple, done-for-you solution to your video case stories, schedule a call with one of our video case story experts today!