You want to drive more traffic to your business but have no clue how?
As always– VIDEO CASE STORIES.
We’re not huge on Video Testimonials.
We only use that term for S.E.O. purposes, because we want CASE STORIES.
Video Case Stories are powerful enough to get you the following:
- More Traffic
- More Leads
- Opportunities to close your customers faster
- Ability to charge more
- Most importantly, getting you to LOVE YOUR BUSINESS MORE
So how do you use Video Testimonials to get you more traffic?
POSTING VIDEO TESTIMONIALS ON YOUTUBE
YouTube is #2 among the BIGGEST search engines around the world.
Think about it.
People go to YouTube to look for answers.
And answers in the form of stories are the best way to stand out.
That is why optimizing your Video Testimonial Stories on YouTube is KEY.
Because if it is optimized right and you get more view time (since that’s what stories do), then more engagement follows, giving you better RANKINGS.
Because YouTube LOVES view time and engagement.
That’s just how it works.
And achieving such results is a piece of cake with a great case story.
Now let me tell you about another opportunity with video ‘testimonials’:
RUNNING VIDEO TESTIMONIALS AS YOUTUBE ADS
It’s not even hard to understand.
If you properly target a customer with the intent of buying, and they see your ad that happens to be a video case story, IT’S A NO BRAINER.
Chances are, you will have already convinced them with your customer’s success story.
So if your prospect is searching for your services and you pop up with an INCREDIBLE story of your customer success, they’re likely going to be convinced.
Because IT WORKS LIKE A REFERRAL.
INTEGRATING VIDEO TESTIMONIALS ON GOOGLE SEARCH
As soon as you get your video case story optimized for your own name, potential prospects see your brand, click to see who you are, and they are going to see that video.
Immediately, as they watch the video, they are going to watch the story of your customer’s success– talking about their story of how you helped them overcome their challenges.
Additionally, you can have it optimized for your SPECIFIC TERM.
For Example, you can try to rank for ‘Federal Criminal Defense Attorney’ or ‘Personal Injury Attorney.’ We’ve had ours rank for ‘VIDEO MARKETING AGENCY.’
Sure, you can put commercials here and there on your website.
But NO ONE is going to watch a commercial as much as they watch a video case story.
Thus, giving you longer view times.
There is just something about videos, no matter how far down at the bottom you rank, people are likely to click on you, giving you more engagement and making you rank even better on Google.
VIDEO TESTIMONIALS GET YOUR AUDIENCE’S ATTENTION
Video case stories are GREAT for cold traffic ads.
On Facebook, LinkedIn, Twitter, or whatever ad platform, Video Case Stories are a great way to grab attention.
Because if you create the right story in the right way, it’s going to attract people who happen to have the same story as the one you’re telling them.
On top of that, Video Case Stories open another door of marketing opportunity called MicroContent– sometimes referred to as Soundbites.
These are extremely short videos, ranging from 30 to 60 seconds with extremely enticing content that will surely grab your audience’s attention.
This helps you drive curiosity, taking your audience to watch longer versions of your video.
In the next blog, there are going to be a ton of creative ways to put out Video Testimonials– or should I say Video Case Stories.
Thanks for taking us with you on your journey.
If you’re not sure where to begin or you want a simple, done-for-you solution to your video case stories, schedule a call with one of our video case story experts today!