I’m sure you’re aware of the value of video testimonials and how they may help you boost your business.
But did you realize that the positioning of these video testimonials has an effect as well?
(Before we move any further if you’re new here when I say ‘video testimonials’ I actually mean ‘video case stories.’ Here’s why.)
In this article, we will learn more about the ideal places to post your video case stories and the influence such placements have.
First off, you need to understand the different types of placements and how they can affect your revenue.
Placements can be divided into two main categories: organic and paid placements.
Organic Placements are based on content-driven results while Paid Placements refer to those that require a monetary investment.
Organic Placements have the potential to garner more clicks than paid placements.
When it comes to video case stories, organic placements are the ones that will serve you best.
With that in mind here are the best places to put your video case stories.
Placing Video Testimonials In Blog Posts and Articles
An effective way to distribute video case stories is through blog posts and articles.
Placing these videos in your blog posts and articles can be an effective way to gain more traffic and increase revenue.
By including these stories in your content, visitors can get a better understanding of the product or service you are offering.
Placing Video Testimonials in Email Campaigns
Moreover, email campaigns are proven to be quite successful in garnering attention.
Placing your video content as an attachment or embedded within the email can be very effective in creating an impact and being remembered.
With video, the more people see and hear about your services, the more they are going to know, like, and trust you. Which means they’ll be more than ready to work with you when the time comes.
Posting Video Testimonials on YouTube
It is also beneficial to place your video case stories on YouTube, as this will help you reach a broader audience.
Placing your video content on the platform allows others to easily share it and increase further exposure for your brand.
YouTube is the second most used search engine. Many people use it to find answers to their questions and problems. If your service or product is able to solve that for them, they’ll find your videos, see your customers talking about their similar stories, and be more inclined to want to work with you.
Including Video Testimonials on Landing Pages
Videos can be particularly effective when placed on landing pages.
As potential customers are already interested in what you have to offer, including videos can help them make informed decisions and convert them into paying customers.
Video case stories also give visitors a better understanding of the value they will receive.
Posting Video Testimonials to Social Media
Social media posts are one of the most popular and effective places to put video case stories.
Placing your customer’s stories on social media can help you reach a larger audience, attract more followers, and increase engagement.
Additionally, using social media as an avenue for marketing also gives you the opportunity to drive more conversions and sales.
In conclusion, placements are important for any video content, and it’s especially true when it comes to video case stories.
Placing your customer’s stories in the right places can have a huge impact on your revenue.
From website pages to social media profiles, blog posts and articles, email campaigns, and YouTube—the next time you think about introducing video case stories to your marketing strategy, keep in mind these placements and how they can benefit you.
Placing video case testimonials in the right places can be a surefire way of generating more revenue.
If you’re not sure where to begin or you want a simple, done-for-you solution to your video case stories, schedule a call with one of our video case story experts today!