The Human Psychology Behind Video Testimonials

Most people make decisions based on their personal experiences. 


This is especially true when it comes to making a purchase or choosing a service. 


In order to get an idea of what a customer’s experience might be like, businesses often rely on video testimonials.


(If you’re new here when I say video testimonials, I always mean video case stories. SEO and all that.)


Video case stories are videos featuring real customers talking about their experiences with a product or service. 


They can be extremely effective in influencing potential buyers’ decisions.


But why are video case stories so powerful? What is it about them that makes them so persuasive?


When it comes to video case stories, human psychology is at work. 


People are more likely to believe what they see than what they read. 


As a result, video case stories have the potential to be more effective in terms of selling a product or service. 


When it comes to video case stories, human psychology is at work. 




Because video case stories humanize your company and its employees. 


Potential customers can see real people using your product or talking about how it has improved their lives—this is because video allows people to connect with the storyteller on a personal level. 


This also creates a connection with potential customers that no amount of text can match.


Why creating a personal connection with your prospects is important

It’s said that people do business with those they know, like, and trust. 


And video case stories are one of the best ways to create that connection.


Video case stories are short videos that tell the story of a customer who used your product or service to solve a problem or achieve a goal. 


They’re personal, engaging, and packed with information.


Best of all, video case stories help you build trust and credibility with potential customers by showing them how others have succeeded in using your product or service. 


So if you want to connect with prospects on a deeper level, video case stories are the way to go.


When it comes to selling, personal connection is key. 



Prospects are more likely to buy from someone they know and trust, so video case stories can be a powerful way to create those connections. 


By telling the story of a customer who had success with your product or service, you can help prospects see themselves using your product and imagine the positive results they could achieve. 


Showing real people having real success with your product helps break down barriers and builds trust, leading to more sales conversions.


But if you’re not sure where to begin or you want a simple, done-for-you solution to your video case stories, schedule a call with one of our video case story experts today!