The Reason Testimonials in Marketing Work

If you’ve ever watched a video testimonial, you know they can be incredibly persuasive. 


But why are they so effective? 


Should you use them in your marketing?


First of all, before we begin, if you’ve been around here before you’ll know that I don’t care for video testimonials. They stink. We actually want to be using video case stories instead.


Video case stories are powerful because they’re authentic. 


The person on camera is talking about their real experience with your product or service, and that makes a big impression on viewers. 


We all know that reviews and testimonials can be faked, but it’s much harder to fake a video. 


That’s why video testimonials are such a valuable asset.


(But we all know by now that I’m talking about VIDEO CASE STORIES, right?)


In this blog post, you will discover the 3 BIG REASONS why using Testimonials in marketing work.


People trust other people more than they trust brands through Testimonials.


In a world where we are constantly bombarded with marketing messages, it’s no wonder that people are more skeptical of brands than ever before. 



We’ve all been burned by false promises and empty marketing claims, so it makes sense that we would be more trusting of our friends and family members. 


After all, they have no reason to lie to us, right?


Video case stories are one of the most effective ways to build trust with potential customers. 

When someone we know and respect tells us that they’re happy with a product or service, we are more likely to believe them than a faceless corporation. 


Furthermore, video case stories are more engaging and believable than written testimonials, which can often come across as fake or contrived. 


If you want to build trust with your target audience, start by incorporating video testimonials into your marketing strategy.


Video testimonials are social proof that the product or service works


When you’re considering a new product or service, it’s always helpful to hear from people who have already tried it and can attest to its effectiveness. 


This is what case stories are for – they provide social proof that the product or service works. 


And video case stories are even more powerful because they offer a firsthand look at how the product or service has helped others. 


There’s no better way to see if a product or service is right for you than to hear from someone who has already used it and can attest to its effectiveness. 


So if you’re on the fence about whether or not to try something new, be sure to check out video case stories– they just might be the deciding factor.


Testimonials help people visualize using the product or service


Have you ever seen a video case story for a product or service and thought,


“I could really use that?” 


Videos are an effective way to help people visualize using the product or service. 


They can imagine what it would be like to use the product or service in their own lives. 


And, video case stories are especially impactful because they show real people giving first-hand accounts of how the product or service has helped them. 


So, if you’re looking for an effective way to market your product or service, consider creating a video case story. 


It just might be the thing that helps someone visualize using your product or service and convince them to give it a try.


Adding video case stories to your marketing plan is a great way to add an extra layer of authenticity and trustworthiness. 


Video is an incredibly powerful medium, and when used effectively, it can be a really effective marketing tool. 



Your customers’ stories are a great way to show potential customers that your product or service is high quality and that other people have had positive experiences with it. 


When done well, video testimonials (or VIDEO CASE STORIES) can be a really effective marketing tool that can help you reach your target audience and close more sales.


But hey.


If you’re not sure where to begin or you want a simple, done-for-you solution to your video case stories, schedule a call with one of our video case story experts today!