Why Customer Testimonials Aren’t That Effective for Your Business

So you’ve made a great customer testimonial video. 

 

It’s informative, well-produced, and accurately represents your product or service. 

 

But is it actually helping to convert leads into customers? 

 

Maybe not as much as you thought. 

 

So where did it mess up?

 

WHAT’S WRONG WITH CUSTOMER TESTIMONIAL VIDEOS?

 

–don’t get me wrong.

 

Customer testimonial videos are a great way to build trust and credibility with your audience. 

 

CUSTOMER TESTIMONIAL VIDEOS TELL– NOT SELL

 

All too often, they fail to deliver on their promise because they focus on talking about how and what you are as a company rather than telling the audience how you’ve helped them. 

 

As a result, these videos can come across as being self-serving and even a little bit sleazy. 

 

If you want your customer testimonial videos to be truly effective, make sure that they focus on the customer’s experience and how your company has helped them to achieve their goals. 

 

THERE ARE NO STORIES IN CUSTOMER TESTIMONIAL VIDEOS

 

Have you ever watched a customer testimonial video and thought to yourself:

“This doesn’t seem real”? 

 

If so, you’re not alone. In fact, customer testimonial videos are often criticized for being poorly made and unconvincing. 

 

The problem is that they often don’t tell real customer stories. 

 

 

Instead, they focus on showing off the product or service in the best light possible. 

 

As a result, the customer comes across as scripted and unnatural. 

 

This can make it difficult for viewers to relate to the customer and their story. 

 

Customer testimonial videos need to be more realistic in order to be effective. 

 

And to be realistic, we need STORIES.

 

Real stories of people with real experiences with your company.

 

Who doesn’t love a good and emotional story, right?

 

CUSTOMER TESTIMONIAL VIDEOS HAVE LITTLE TO NO AUDIENCE CONNECTION

 

Customer testimonial videos don’t have any real emotional triggers. 

 

Because of that, it can be difficult to connect with the customer on an empathetic level. 

 

In order to create a strong customer testimonial video, it’s important to focus on stories that will resonate with viewers and make them feel something. 

 

Otherwise, the customer testimonial video will fall flat and come across as poor quality. 

 

While customer testimonial videos are an important part of building customer relationships, they need to be approached in a way that will create empathy in order for them to be truly effective.

 

BUT HOLD YOUR HORSES FOR A SEC.

 

Right now you’re probably going,

“Ugh if customer testimonial videos aren’t that effective, I don’t know what to do anymore.”

 

I’m not cruel, okay?

 

HOW TO TAKE CUSTOMER TESTIMONIALS TO THE NEXT LEVEL

 

Let me present to you the BETTER (or BEST) option:

 

VIDEO CASE STORIES.

 

Video case stories are artistically and scientifically crafted to create an emotional connection with the viewer. 

 

They tell real stories of real customer experiences in a way that is relatable and creates empathy. 

 

As a result, video case stories are more impactful than customer testimonials alone. 

 

If you want to create the most effective customer story videos, focus on creating video case stories that connect with viewers on an emotional level.

 

I’ve created a full course on how you could make your own Video Case Stories.

 

And if you’d like to watch the course, you can for free now.

 

But if you don’t have the time to learn all about those things, DON’T WORRY.

 

I’ve got great news.

 

If you’re not sure where to begin or you want a simple, done-for-you solution to your video case stories, schedule a call with one of our video case story experts today!