Why Video Testimonials Suck (And The New Alternative)

Video testimonials are a popular marketing tool, but they often fall short when capturing the real experience of using a product or service. 


You’ve probably seen video testimonials on a lot of websites, right?


They usually go something like this: a happy customer stands in front of the camera and tells how amazing the product is.


But here’s the thing… 


Most people know that these videos are faked—or the very least, not engaging at all.


What customers really want is honest feedback from other customers, who went through similar experiences, with your company or product. 


That’s why we came up with video case stories.


Before we proceed, don’t forget that this episode is brought to you by videocasestory.com. Click here if you need help collecting, crafting, and delivering customer stories.


The Brand New Alternative To Video Testimonials

Video case stories are a new alternative that provides more authentic and engaging insights into customer experiences.


With video case stories, marketers can create POWERFUL NARRATIVES that capture the full range of emotions involved in using a product or service. 


These videos use a variety of techniques to showcase different aspects of the user experience, from highs and lows to unexpected twists and turns. 


They also allow customers to share their own personal stories about how a product or service has positively impacted their lives.


Whether you’re looking for authentic customer feedback or compelling storytelling content for your marketing campaigns, video case stories are a powerful and engaging alternative to traditional video testimonials. 


So why not give them a try today?


Video Case Stories are Here To Save Your Business

At their core, video case stories are video clips that tell the story of how a product or service has helped a specific customer. 


These powerful narratives humanize your brand and showcase the real-life impact of your offerings on individual customers.


Whether you create video case stories yourself or work with a video production company to produce them for you, they can be an incredibly effective way to CONNECT with your target audience and build TRUST in your brand. 


So if you’re looking to take your business to the next level, consider using video case stories as part of your marketing strategy today.


But if you’re not sure where to begin or you want a simple, done-for-you solution to your video case stories, schedule a call with one of our video case story experts today!