You’re Probably Doing Your Video Testimonials Wrong, And Here’s Why!

If you’re like most businesses, you know how important video testimonials are to your marketing efforts. 


They help build trust with prospects and clients, giving them an inside look at what it’s like to work with you. 


But if these videos aren’t done properly, they won’t do much good. 


Many people in the marketing world tend to focus all their attention on creating awesome marketing videos, but then they completely forget about one of the most powerful assets you have as a business owner: humanizing your impact.


Before we proceed, don’t forget that this episode is brought to you by Click here if you need help collecting, crafting, and delivering customer stories.


You’re Not Humanizing Your Brand Enough

Hey, you’re not humanizing your brand enough.


And it’s hurting how people see you.


See, the thing is, people want to be seen as more than customers or buyers—they want to feel like they’re a part of something bigger than just a transaction. 


That’s why we have to start connecting with our audiences in ways that make them feel valued and important. 


And there are so many easy ways to do this—one way is by doing video case stories. 


With video case stories, you can show your audience how your brand has helped others succeed, and demonstrate what your brand is all about. 


Not only will this humanize your brand by putting authentic stories behind it, but it will also strengthen the bond of TRUST between you and your customers. 

So if you want to make people see that they’re more than just a number on your sales sheet, then start humanizing your brand today.


Humanizing Your Brand With Video Testimonials and Customer Stories

There’s no doubt that video has become one of the most effective marketing tools in today’s world. 


From Facebook live to YouTube Ads, brands are using every channel they can to connect with their audience in a more human way. 


And there is perhaps no better way to humanize a brand than through the use of video case stories.


Video case stories are one of the most popular types of marketing videos because they bring a REAL, AUTHENTIC TONE to your brand.


Customers love them because they show real people talking about their experiences with a product or service—otherwise known as social proof. 


In turn, this means that potential customers can get an honest idea of what it’s actually like to use your product or service from people who have tried it out for themselves.


And today’s consumers aren’t just looking for quick reviews and ratings on sites like Facebook and Yelp to make purchasing decisions anymore—they want to see the whole picture.


But if you’re not sure where to begin or you want a simple, done-for-you solution to your video case stories, schedule a call with one of our video case story experts today!