Why Video Testimonials Work | Customer Stories that Convert
Before anything, let me remind you that we are only using the term ‘Video Testimonials’ for SEO purposes.
And what we really want are VIDEO CASE STORIES.
Why?
Because STORIES WORK.
In this blog post, you’re going to discover the very reasons why stories work and how you could use those reasons to create better video testimonials.
HOW DO VIDEO TESTIMONIALS HELP MY BUSINESS?
Video testimonials will:
- Drive leads
- Get your desired clients
- Help you enjoy your business
- Grow your business faster
So why exactly do they work?
That’s because Video Testimonials add SOCIAL PROOF
See, people love social proof.
Social proof is Robert Cialdini’s weapon of influence, and it has been proven.
Just look around.
When we see people do something, we are more likely to do that same thing– monkey sees, monkey do.
But this is where Video Case Stories come into play.
Social proof is GOOD.
But social proof through stories is BETTER.
That is why it is an awesome idea to have an arsenal of these customer stories.
Because you would want to have as much social proof as you could to show your audience.
VIDEO TESTIMONIALS LEAD TO CONNECTION
When we see other people like us– going through the same problems, having the same interests and habits as us, we begin to feel a connection.
And because of that connection, we are more likely to believe that these things will work for us.
So as we experience this connection, we begin to connect, pay attention, and increase our trust through these videos.
VIDEO IS POWERFUL
Using video is another way of triggering more of the human senses.
And the more senses are triggered, the more connection will be present.
We want people to see REAL people who have experienced the product– with facial expressions that convey the true feelings of the subject.
Video can give you that engagement that your business needs.
USING THE MERE EXPOSURE EFFECT THROUGH VIDEOS
The simple concept behind this is that the more we see someone on video, the more we trust them and engage.
If you’re telling a story on video, people are likely to engage and watch more of those stories.
We have gotten videos ranking on top of Google, just because of video engagement.
When telling stories, videos help tell those stories.
And telling great stories will help people take MORE ACTION,
Because video increases empathy
That’s why Video Case Stories work so well.
Video Case stories are your most powerful weapon out there.
Nothing else can do what these stories can do.
If you’re not sure where to begin or you want a simple, done-for-you solution to your video case stories, schedule a call with one of our video case story experts today!