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How to Record Video Testimonials the Right Way

By Ian Garlic | Nov 16, 2022

Video testimonials are an AMAZING asset that you could add to your business marketing plan.   Just think about the last time you made a purchase.    What influenced your decision?    Was it a friend’s recommendation, a positive online review, or maybe even a video testimonial?    If you’re like most people, then testimonials…

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The Reason Testimonials in Marketing Work

By Ian Garlic | Nov 4, 2022

If you’ve ever watched a video testimonial, you know they can be incredibly persuasive.    But why are they so effective?    Should you use them in your marketing?   First of all, before we begin, if you’ve been around here before you’ll know that I don’t care for video testimonials. They stink. We actually…

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The 5 Benefits for Using Video Testimonials in Your Marketing

By Ian Garlic | Nov 2, 2022

If there’s one thing that entrepreneurs know, it’s that marketing is key to a successful business.    And when it comes to marketing, video testimonials are an incredibly powerful tool.    In this post, you will discover the 5 benefits that you could get when you use video testimonials for marketing.   (By now, you…

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Why Customer Testimonials Aren’t That Effective for Your Business

By Ian Garlic | Nov 1, 2022

So you’ve made a great customer testimonial video.    It’s informative, well-produced, and accurately represents your product or service.    But is it actually helping to convert leads into customers?    Maybe not as much as you thought.    So where did it mess up?   WHAT’S WRONG WITH CUSTOMER TESTIMONIAL VIDEOS?   –don’t get…

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What are the benefits of Video Testimonials?

By Ian Garlic | Oct 31, 2022

When it comes to marketing your business, you want to be as creative and efficient as possible.    You likely already know the importance of using video content—after all, videos are more engaging and likely to go viral than text-based content.    But what you may not know is how powerful video testimonials can be. …

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What Questions to Ask During a Video Testimonial

By Ian Garlic | Oct 6, 2022

A video testimonial can be a potent marketing tool (By now, you should already know what we mean when we say video testimonials).   They can help you build trust with potential customers, and showcase the real-world impact of your product or service.      But if you’re not sure what questions to ask during…

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How Video Testimonials Drive More Traffic | Methods to Increase Engagement

By Ian Garlic | Oct 5, 2022

You want to drive more traffic to your business but have no clue how? As always– VIDEO CASE STORIES.     We’re not huge on Video Testimonials.   We only use that term for S.E.O. purposes, because we want CASE STORIES.   Video Case Stories are powerful enough to get you the following: More Traffic…

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Value of Video Testimonials | The 11x Method

By Ian Garlic | Oct 3, 2022

How do you 11x your Profit? Discover Business video strategies that work. Plan videos that convert. Learn how to create videos. Find local videographers and editors that know marketing.   When a customer speaks about their positive experience in video format, that is a VIDEO TESTIMONIAL.      Instead of a traditional review with written…

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How to Shoot a Video Testimonial | What is Needed to Create an Effective Case Study

By Ian Garlic | Sep 27, 2022

When it comes to video testimonials, there’s no doubt that they can be incredibly useful.    After all, they provide first-hand accounts of someone’s experience with a product or service.    But what’s even better than a video testimonial is a VIDEO CASE STORY.     Case stories go beyond simply recounting someone’s experience –…

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