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Building Customer Connections Through Video Testimonials

By evolveAdmin | Jan 27, 2023

Connecting with customers is a key part of marketing your brand.   Video testimonials are an excellent way to do this, as they allow you to showcase the experiences and opinions of real people who have interacted with your business. (Before we move any further, if you’re new here when I say ‘video testimonials’ I…

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The Best Places To Put Your Video Testimonials

By Ian Garlic | Jan 19, 2023

I’m sure you’re aware of the value of video testimonials and how they may help you boost your business.    But did you realize that the positioning of these video testimonials has an effect as well?   (Before we move any further if you’re new here when I say ‘video testimonials’ I actually mean ‘video…

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Why Video Testimonials Invoke More Feelings

By Ian Garlic | Jan 11, 2023

Video testimonials are incredibly powerful when it comes to evoking emotion in your customers.  (In case you’re new here when I say ‘video testimonials,’ I actually mean ‘Video Case Stories.’ Here’s why.)   Seeing and hearing a customer’s story told directly by them is a much more effective way of conveying the feeling, than just…

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Are Video Testimonials Worth Investing In?

By Ian Garlic | Jan 9, 2023

It’s easy to get caught up in the idea that video content is a must for any website.    But will it make or break your business?    And how much time should you spend on this seemingly endless marketing effort?   When it comes to online marketing, video testimonials are becoming an increasingly popular…

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How to Make Video Testimonials That Rank in Google

By Ian Garlic | Jan 6, 2023

Video testimonials are a powerful marketing tool that can help businesses increase trust and credibility with their target audience.   (Before we get too into this post, let me explain that when I say ‘video testimonials,’ what I really mean are video case stories. That’s for SEO purposes.)   These videos, which feature real customers…

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Are Video Testimonials Really Money-Making Opportunities?

By Ian Garlic | Jan 3, 2023

Video testimonials are great assets to your company and overall branding.   While many companies continue to rely on tried and true methods of advertising, others are starting to see the value of video testimonials.    (Before we get too into this post, let me explain that when I say ‘video testimonials,’ what I really…

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Why Video Testimonials Don’t Work Anymore

By Ian Garlic | Dec 28, 2022

Video testimonials are an ineffective way to promote your product or service.   While testimonials were once a successful marketing tool, they are no longer effective in today’s digital world.    Here’s why:    People are skeptical of video testimonials.    In a world where anyone can create a video with a phone, people are…

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The Human Psychology Behind Video Testimonials

By Ian Garlic | Dec 22, 2022

Most people make decisions based on their personal experiences.    This is especially true when it comes to making a purchase or choosing a service.    In order to get an idea of what a customer’s experience might be like, businesses often rely on video testimonials.   (If you’re new here when I say video…

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What You Lose When You Don’t Use Video Testimonials

By Ian Garlic | Dec 20, 2022

When it comes to video testimonials, you can really miss out on a lot.   There are a number of reasons why video testimonials are so important, and we’re going to go over just a few of them in this blog post.   (If you’re new here when I say video testimonials, I always mean…

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