Why You Shouldn’t Use Video Testimonials (And How to Make Them Work For You)

Video testimonials are a great way to show off your products and services, but there are some drawbacks that can have an impact on the effectiveness of video testimonials. 


(Before we move any further, if you’re new here when I say ‘video testimonials’ I actually mean ‘video case stories.’ Here’s why.)


Here we’ll discuss why you should avoid using video case stories, as well as how to make them better. 


The first issue with video testimonials is that they can be difficult to produce. 


You have to find a customer who’s willing to speak on camera and spend time filming, editing, and producing the video. 


This can all add up to a lot of extra work, particularly if you don’t have video production experience or access to video equipment. 


Another issue with video case stories is that, depending on the video quality, they can come across as unprofessional or low-quality. 


If the video quality isn’t up to par and it looks amateurish, it could reflect negatively on your business and make customers less likely to trust you. 


Finally, video case stories can be difficult to measure. 


It’s hard to tell how many people have actually watched the video or if it’s had an impact on sales. 


Additionally, video case stories typically take longer than other types of content to create, so you won’t see immediate results. 


But why do so many companies still use video case studies? How do they make it work? 


How to make video testimonials work for your brand


Video case stories can be a powerful tool for your brand. 


They allow customers to share their experiences with your product or service in their own words, and this personal touch can be incredibly effective in building trust and credibility. 


In order to make video testimonials work for your brand, there are a few things you need to keep in mind.


First, it’s important to choose the right message to feature in your videos. 


The video should be genuine and it should be able to show how the business and its services or products can give the results the audience are looking for.


Second, you might want to make sure that the video is shot in a natural setting, so that it feels authentic and unscripted. 


And finally, it’s important to make sure that the video is high quality—after all, you want potential customers to actually watch it.


The key is to make sure the video looks professional and presents your product or service in the best possible light. 


Invest time and money into getting the video quality right by investing in video equipment and video editing software. 


In conclusion, video testimonials should be used in conjunction with other marketing materials. 


By combining video testimonials with other content such as blog posts, reviews, and case studies, you can create an effective marketing strategy that will make it easier for customers to trust your business. 


So if you’re considering video case stories, make sure you’re aware of the drawbacks and start planning ways to make them better. 


With some extra effort and thought, video case storiescan be a great way to show off your products or services—just don’t forget to take the necessary steps to make sure they look professional and present your business in the best possible light. 


If you’re not sure where to begin or you want a simple, done-for-you solution to your video case stories, schedule a call with one of our video case story experts today!