Posts by Ian Garlic

Elevate Your Digital Agency: Discover the Path to Less Stress and More Profit Hello Digital Agency Owners! It’s Ian here, and I’ve got something special for you. If you’ve ever felt bogged down by the endless to-do lists and the pressure to keep growing your agency, I want you to know there’s a better way.…

You should NOT ask video testimonials.  We’ll get to that in a second… Video case stories, or customer stories, are powerful tools that can greatly benefit your sales and marketing efforts. By collecting video testimonials from satisfied customers, you can rank higher in Google and YouTube search results, improve conversions, and enhance your PPC campaigns…

Your customer’s video testimonials have many advantages and can save you money in the long run.  (Before we move any further, if you’re new here when I say ‘video testimonials’ I actually mean ‘video case stories.’ Here’s why.)   They create an engaging, personal connection with customers that will help your business thrive.    Video…

Video testimonials can be a powerful way to create a positive impact on the mindset of your customers.    (Before we move any further, if you’re new here when I say ‘video testimonials’ I actually mean ‘video case stories.’ Here’s why.)   They are authentic, personal accounts from people who have used and appreciated your…

Video testimonials are a great way to show off your products and services, but there are some drawbacks that can have an impact on the effectiveness of video testimonials.    (Before we move any further, if you’re new here when I say ‘video testimonials’ I actually mean ‘video case stories.’ Here’s why.)   Here we’ll…

Connecting with customers is a key part of marketing your brand.   Video testimonials are an excellent way to do this, as they allow you to showcase the experiences and opinions of real people who have interacted with your business. (Before we move any further, if you’re new here when I say ‘video testimonials’ I…

I’m sure you’re aware of the value of video testimonials and how they may help you boost your business.    But did you realize that the positioning of these video testimonials has an effect as well?   (Before we move any further if you’re new here when I say ‘video testimonials’ I actually mean ‘video…

Video testimonials are incredibly powerful when it comes to evoking emotion in your customers.  (In case you’re new here when I say ‘video testimonials,’ I actually mean ‘Video Case Stories.’ Here’s why.)   Seeing and hearing a customer’s story told directly by them is a much more effective way of conveying the feeling, than just…

It’s easy to get caught up in the idea that video content is a must for any website.    But will it make or break your business?    And how much time should you spend on this seemingly endless marketing effort?   When it comes to online marketing, video testimonials are becoming an increasingly popular…

Video testimonials are a powerful marketing tool that can help businesses increase trust and credibility with their target audience.   (Before we get too into this post, let me explain that when I say ‘video testimonials,’ what I really mean are video case stories. That’s for SEO purposes.)   These videos, which feature real customers…