Why Video Testimonials Invoke More Feelings

Video testimonials are incredibly powerful when it comes to evoking emotion in your customers. 

(In case you’re new here when I say ‘video testimonials,’ I actually mean ‘Video Case Stories.’ Here’s why.)


Seeing and hearing a customer’s story told directly by them is a much more effective way of conveying the feeling, than just telling it yourself.


Video case stories create an emotional connection between you and your customers that can be used to generate revenue.  


Studies have shown that video case stories are the most effective way to increase purchase intent and generate more leads.


When customers watch video case stories, they are able to connect with what the customer is saying on a personal level. 


They can relate to how the customer felt before using your product or service and can visualize themselves in a similar situation. 


This emotional connection allows customers to feel like they are part of the story, rather than just someone who is being sold something. 


This creates a much stronger bond between you and your customer and leads to increased loyalty and more sales.


Now let’s discuss the ways that video case stories can invoke emotions positively.


Video testimonials can be used to motivate action

Video case stories can be used to target specific emotions that are associated with making a purchase


By using video, you can tell a story that resonates with your customer’s emotions and motivates them to take action. 


You can also use video to showcase the benefits of your products or services in a way that builds trust and encourages customers to buy. 


It can be a good way to motivate your audience and grow your social media platforms as well.


By leveraging video content, you can create a much more personal connection with your target audience and evoke powerful emotions that will lead them to take desired actions.


Video testimonials can help you connect with your target audience.

Video case stories are an incredibly powerful tool that allows you to connect with your customers on an emotional level. 


By using video to tell the stories of your customers, you can create a bond that leads to more sales and loyal customers. When prospects see people like them, talking about their successes using your product or service, it’s memorable and inspiring. They want to have the same outcome as your client.


Using video case stories or reviews also provides an opportunity for you to use emotion-based marketing and storytelling to generate more revenue. 


Video testimonials can help build trust in your brand

Video case stories are a powerful way to engage your customers and prospects because they invoke more feelings than written text. 


People are naturally drawn to video content, as video has the ability to capture both physical expressions and emotional states. They get to know, like, and trust the person in the video far more than any piece of text on a website page.


This is why video case stories can be extremely effective in building trust with potential customers and deepening loyalty with existing ones.


Invoking Feelings with Video Case Stories

Whether you’re a small business or an enterprise, video case stories are the most effective tool in your marketing arsenal. 


With video content, you have the unique ability to capture both physical expressions and emotional states—something that written text simply cannot do. 


Video reviews also give you a chance to use emotion-based marketing and storytelling to create a personal connection with your target audience.


It’s powerful when done right and can help you drive desired behaviors and increase your bottom line.


If you’re not sure where to begin or you want a simple, done-for-you solution to your video case stories, schedule a call with one of our video case story experts today!