Blog // Latest News & Updates

How to Make Video Testimonials That Rank in Google

By Ian Garlic | Jan 6, 2023

Video testimonials are a powerful marketing tool that can help businesses increase trust and credibility with their target audience.   (Before we get too into this post, let me explain that when I say ‘video testimonials,’ what I really mean are video case stories. That’s for SEO purposes.)   These videos, which feature real customers…

Read More

Are Video Testimonials Really Money-Making Opportunities?

By Ian Garlic | Jan 3, 2023

Video testimonials are great assets to your company and overall branding.   While many companies continue to rely on tried and true methods of advertising, others are starting to see the value of video testimonials.    (Before we get too into this post, let me explain that when I say ‘video testimonials,’ what I really…

Read More

Why Video Testimonials Don’t Work Anymore

By Ian Garlic | Dec 28, 2022

Video testimonials are an ineffective way to promote your product or service.   While testimonials were once a successful marketing tool, they are no longer effective in today’s digital world.    Here’s why:    People are skeptical of video testimonials.    In a world where anyone can create a video with a phone, people are…

Read More

The Human Psychology Behind Video Testimonials

By Ian Garlic | Dec 22, 2022

Most people make decisions based on their personal experiences.    This is especially true when it comes to making a purchase or choosing a service.    In order to get an idea of what a customer’s experience might be like, businesses often rely on video testimonials.   (If you’re new here when I say video…

Read More

What You Lose When You Don’t Use Video Testimonials

By Ian Garlic | Dec 20, 2022

When it comes to video testimonials, you can really miss out on a lot.   There are a number of reasons why video testimonials are so important, and we’re going to go over just a few of them in this blog post.   (If you’re new here when I say video testimonials, I always mean…

Read More

You’re Probably Doing Your Video Testimonials Wrong, And Here’s Why!

By Ian Garlic | Dec 9, 2022

If you’re like most businesses, you know how important video testimonials are to your marketing efforts.    They help build trust with prospects and clients, giving them an inside look at what it’s like to work with you.    But if these videos aren’t done properly, they won’t do much good.    Many people in…

Read More

Why Video Testimonials Suck (And The New Alternative)

By Ian Garlic | Dec 7, 2022

Video testimonials are a popular marketing tool, but they often fall short when capturing the real experience of using a product or service.    You’ve probably seen video testimonials on a lot of websites, right?   They usually go something like this: a happy customer stands in front of the camera and tells how amazing…

Read More

How Video Testimonials Will Save Your Business

By Ian Garlic | Dec 6, 2022

Video testimonials are essential for growing your business online.    Why?    Because they show real people who have tried your product or service and were satisfied with the results. This builds trust and credibility in your brand.   Not only is this great for attracting new customers, but it also helps you build lasting…

Read More

How to Record Video Testimonials the Right Way

By Ian Garlic | Nov 16, 2022

Video testimonials are an AMAZING asset that you could add to your business marketing plan.   Just think about the last time you made a purchase.    What influenced your decision?    Was it a friend’s recommendation, a positive online review, or maybe even a video testimonial?    If you’re like most people, then testimonials…

Read More