Video testimonials are an AMAZING asset that you could add to your business marketing plan.
Just think about the last time you made a purchase.
What influenced your decision?
Was it a friend’s recommendation, a positive online review, or maybe even a video testimonial?
If you’re like most people, then testimonials from real people had at least some influence on your buying decision.
That’s why video testimonials can be so powerful – they help potential customers connect with your brand and see how it has helped others.
Plus, they’re more engaging than text-only testimonials, which means people are more likely to actually watch them.
So if you’re not already using video testimonials on your website, now is the time to start!
PREPARING FOR A TESTIMONIAL INTERVIEW
If you’re considering using video testimonials as part of your marketing strategy, there are a few things you need to do to prepare.
First and foremost, you need to understand who you’re interviewing.
- What is their relationship to your business?
- What do they do for a living?
- What are their interests?
The better you know your interviewee, the more effective your video will be.
Second, you need to prepare questions that will elicit insightful and interesting responses.
Once you have a good understanding of your interviewee and what angle you want to take, crafting the perfect questions will be a breeze.
Third, and finally, it’s important to make sure the video itself is of high quality.
Poor lighting or sound can make even the most compelling video testimonial seem amateurish.
By taking the time to prepare ahead of time, you can ensure that your video testimonial is an effective marketing tool.
HOW TO RECORD A VIDEO TESTIMONIAL
There are a few things you’ll need to keep in mind when recording a video testimonial.
First of all, you’ll need to find a good location.
The background should be neutral and free of distractions.
You’ll also need to make sure the lighting is good.
Soft, natural light is always best.
Next, you’ll need a decent camera.
A smartphone will work in a pinch, but for best results, you’ll want to use a DSLR or mirrorless camera.
Finally, you’ll need an interviewer who can hold a good conversation.
The interview should feel like a natural conversation, not a Q&A session.
Be sure to prepare some questions beforehand, but try not to sound too scripted.
If all goes well, you should end up with a video testimonial that’s both informative and engaging.
But if you have no idea what questions to ask, we have prepared a list of questions that you could use for your testimonial interviews right here.
UNDERSTANDING THE POWER OF ‘MOMENTS’ IN TESTIMONIALS
Let me highlight this ONE important aspect when it comes to VIDEO TESTIMONIALS:
It’s the moments that are captured in video testimonials that are the most emotionally triggering.
Moments of joy, relief, or even just contentment can speak volumes about your brand and what it can offer.
That’s why it’s so important to make sure that your video testimonials capture the right moments.
Choose testimonials that showcase your product or service in the best light, and make sure that the moments featured are genuine and relatable.
When done well, your business will definitely skyrocket.
If you’re looking for an EFFECTIVE WAY to market your business, video testimonials are definitely worth considering.
(You should know by now that I’m talking about VIDEO CASE STORIES)
They offer a personal touch, they’re highly engaging, and they’re an excellent way to build trust with potential customers.
But if you’re not sure where to begin or you want a simple, done-for-you solution to your video case stories, schedule a call with one of our video case story experts today!