Are you looking to generate more leads?
Previously, we’ve talked about how video case stories can improve your traffic, how video case stories are WAY better than video testimonials, and the reason why we refer to Video Testimonials as Video Case Stories.
So before reading forward, learn why you should never use video testimonials here.
HOW DO YOU GENERATE MORE LEADS WITH VIDEO TESTIMONIALS?
It’s all about placement and positioning.
If you’re taking your customer to a landing page, you would definitely want to put a video testimonial there.
Generally, Video testimonials have to be a part of any landing page.
Statistics show a 200% increase in conversion by putting video testimonials on landing pages.
Honestly, even just a 25 – 35% conversion is already amazing, which is the minimum improvement that you could get by doing so.
SHOULD YOU PLACE VIDEO TESTIMONIALS ON YOUR CONTACT PAGE?
Your contact page is one of the most important parts of your website.
Because what do you have in there?
That’s right, your contact information.
As your prospects think about hopping on that call with you, or even sending you that email, video testimonials give that extra drive to push them TO TAKE ACTION as they get inspired.
Prospects who end up on your contact page are ready to pull the trigger.
They just need that extra reason to FINALLY buy your product or service.
We’ve heard that 75% of shopping carts get abandoned in eCommerce.
Imagine adding that extra push using your AMAZING customer stories on your checkout page.
Don’t you think that’s going to help out with your conversions?
BUT WHAT IF YOU’RE ALREADY CONVERTING?
Then your chances of getting more leads to convert are even HIGHER.
INCLUDE VIDEO TESTIMONIALS ON THIRD-PARTY PLATFORMS
Let’s face it.
No matter how amazing your funnel is, most of the time, especially when trying to sell higher ticket items, people do their research.
That’s just their behavior.
So finding these third-party platforms like review websites and including your testimonial videos would greatly increase the chances of customers converting.
Yes, it’s great to have those written reviews with five stars all over them, but it’s DIFFERENT when you get to witness a real story of a real person on video.
PLACING VIDEO TESTIMONIALS ON SOCIAL MEDIA PLATFORMS
Video ads, social media posts– anything that is social media– video testimonials have to be a part of it.
That’s because stories work everywhere.
If you keep posting on social media about how great you are, people could just ignore that because that’s what almost every business does.
But if people see your video ads showing your customers’ stories about how you’ve helped them, chances are, they are going to be more convinced about you.
And as more and more people get hooked with your customer stories, you’re gonna get consistently increasing engagement that pushes your content more in people’s feeds.
One of my clients in Orlando has been running the same Video Testimonial for the last 5 years.
And that same video testimonial still gets a TON of engagement leading to virtual referrals– all because of a great story.
Video Testimonials, or should I say Video Case Stories, are an extremely powerful asset that can help you do A LOT.
As long as you craft the right video case story and put it in the right places, opportunities for you and your business are ENDLESS.
If you’re not sure where to begin or you want a simple, done-for-you solution to your video case stories, schedule a call with one of our video case story experts today!