Case Story Education

So you’ve made a great customer testimonial video.    It’s informative, well-produced, and accurately represents your product or service.    But is it actually helping to convert leads into customers?    Maybe not as much as you thought.    So where did it mess up?   WHAT’S WRONG WITH CUSTOMER TESTIMONIAL VIDEOS?   –don’t get…

When it comes to marketing your business, you want to be as creative and efficient as possible.    You likely already know the importance of using video content—after all, videos are more engaging and likely to go viral than text-based content.    But what you may not know is how powerful video testimonials can be. …

A video testimonial can be a potent marketing tool (By now, you should already know what we mean when we say video testimonials).   They can help you build trust with potential customers, and showcase the real-world impact of your product or service.      But if you’re not sure what questions to ask during…

You want to drive more traffic to your business but have no clue how? As always– VIDEO CASE STORIES.     We’re not huge on Video Testimonials.   We only use that term for S.E.O. purposes, because we want CASE STORIES.   Video Case Stories are powerful enough to get you the following: More Traffic…

How do you 11x your Profit? Discover Business video strategies that work. Plan videos that convert. Learn how to create videos. Find local videographers and editors that know marketing.   When a customer speaks about their positive experience in video format, that is a VIDEO TESTIMONIAL.      Instead of a traditional review with written…

When it comes to video testimonials, there’s no doubt that they can be incredibly useful.    After all, they provide first-hand accounts of someone’s experience with a product or service.    But what’s even better than a video testimonial is a VIDEO CASE STORY.     Case stories go beyond simply recounting someone’s experience –…

Before we get into this blog, here’s a reminder that when we say Video Testimonials, we mean VIDEO CASE STORIES.   Why?   You can discover why right here.   Now that we have that settled, let’s get to the real topic:    The Do’s and Don’ts of The Art of Asking for Video Testimonials…

When it comes to marketing, video is one of the most powerful tools out there.    It can be used to reach a wide audience quickly and effectively, which is why so many businesses are using video as part of their marketing strategy.    And while video can be great for promoting your products or…

This is the most important step in creating Video Testimonials (Actually, Video Case Stories, but you should know what I’m referring to by now).   You’re going to learn the most basic aspects of planning your customer interview: What do you want them to do? Who do you want to target? How are we gonna…

Before anything, let me remind you that we are only using the term ‘Video Testimonials’ for SEO purposes.   And what we really want are VIDEO CASE STORIES.   Why?   Because STORIES WORK.     In this blog post, you’re going to discover the very reasons why stories work and how you could use…